Marketing is an essential part of any businesses, especially for new businesses and brands.  Traditional marketing methods such as advertising in newspaper, radio and TV, although work to a extent, lack of innovations and may not be cost-effective. Nowadays, a new and viable alternative marketing method is custom imprinting business name, logo, trade names, trade marks etc. on glow sticks, so called custom glow sticks and distribute them at trade shows, new product launching shows or presentations, or direct mailing.  This new marketing tool of imprinting glowsticks has become more popular in the last few years because of its distinct advantages over the traditional marketing channels:

• Traditional channels such as trade journals, magazines, newspapers, and TV ads have been around for long time and it is hard to be eye-catching and leave strong impression, while custom glow sticks are entertaining and natural attention catching.  They leave a strong impression with people instantly.  
• A glow stick comes in eight different colors and a variety of shapes, sizes and designs.  There is plenty of room for customization to meet a business’s specific needs, although the most common choices for imprinting are 4” or 6” glow sticks.  For example, if your are a wine and beverage manufacturer and is promoting a new brand of wine, you could imprint your logo and new brand on red glow sticks and distribute at trade shows and wine tasting events.  People will remember your “lightened up” new brand easily.
• Custom glow sticks are much cheaper compared with traditional advertising channels. They are also known as promotional glow sticks as they serve as great promotional products.

Besides glowsticks, you can also imprint on other glow products such as glow cups, glow hearts, glow badges etc.  Light up your new brand with custom glow sticks to have a low cost but effective marketing campaign.

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